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Kitchen and Bath: Business Strategies for Competitive Advantage


Students will develop an individual competitive strategy based on self-assessment of their personal strengths and opportunities within the Kitchen & Bath Industry. This class is a call for action to develop your own marketing strategy, whether is to open a new business, change your job, form a partnership with an allied professional, or develop a new marketing niche for yourself within the industry. Learn to qualify prospective clients and gain key presenting and selling techniques to be a successful kitchen and bath salesperson. Students will also become familiar with business management practices, including profit margins, contracts, human resource practices, marketing and advertising; and learn ethical business practices and standard of conduct within the kitchen and bath industry.

Credits 1.5 Credits
Prerequisites * None.
Co-Requisites None.
Fall, Summer
KBD4002 - AC Mon/Thu 4:00PM-7:00 PM 6/2/14-6/26/14


* Prerequisites listed are for onsite degree programs only.  For questions regarding prerequisites for Professional & Continuing Education, The Sustainable Design Institute or The Landscape Institute please call the office at 617-585-0101 or email pce@the-bac.edu. For questions regarding prerequisites for the Distance track Master of Architecture please call 617-585-0390 or email dmarch@the-bac.edu. If you are looking at the course page of a 4000 series course, the prerequisites listed on the page do apply to you.

For degree students contact Academic Advising at advising@the-bac.edu.